Hey Young Start-Ups!

I’ve been interning for DFJ Gotham since September and worked for Pequot Ventures (now FirstMark Capital) for two years before school so I feel somewhat entitled to gripe about this: START-UPS SHOULD PUT WHERE THEY’RE BASED ON THEIR WEBSITES.

I know what they’re thinking, “my website has a slick ‘contact us’ form so I don’t need to post my snail mail address – who mails letters anyway?” Or maybe they’re saying, “I wish I could reveal my address, but it’s just me and another guy/gal working out of my apartment/garage/attic/whatever.” This is okay, I’m not suggesting companies should always include every detail, but at least put the city.  This bothers me so much because VCs, customers, and partners are bound to stumble across your site and you can significantly advance a discussion if someone knows where you are.

While we’re on the topic of pet-peeves, I’ve also been seeing companies list financial statements using “Year 1, Year 2, Year 3, etc.” This is confusing and opaque. I’d like to see companies have some confidence and attribute the information in real years like “2010, 2011, 2012, etc.” It’s more transparent and MUCH easier to follow.

Okay, I’ll get off my soapbox now.